Category: Strategy

Social media is no longer just a space for connection and entertainment—it has become a thriving marketplace. By 2025, this evolution is expected to reach new heights, with consumer purchasing trends heavily shaped by advancements in technology and platform features. From the rise of social commerce to the surge in influencer-driven purchasing, here’s a look… Continue reading Consumer purchasing trends on social media for 2025

Every day, billions of users turn to Google to find answers to their questions. But what happens when a conversational AI like Chat GPT enters the scene? OpenAI’s GPT-3 technology is redefining how we think about search.

Social media—it’s the ever-changing frontier of digital marketing. Just when we think we’ve got it all figured out, a new platform or trend emerges, challenging us to adapt and innovate. Today, the spotlight shines on Instagram Threads, LinkedIn’s resurgence in organic engagement, and the rise of AI in social media. Let’s explore these trends and… Continue reading Navigating the Evolving Landscape of Social Media Engagement in 2024

With the rise of AI-driven traffic, the question arises—should it be credited?

In today’s digital landscape, staying on top of Google’s algorithms is crucial for any digital marketer. The latest buzzword? Google’s SPAM algorithm. But what exactly does this mean for you?

The importance of updated, accurate content on your website comes into play even more today with AI systems.

In the digital marketing landscape, social media has been quietly transforming into the ultimate search engine.

In an industry that’s always evolving, staying ahead of the curve is not just a bonus, it’s a necessity. Here are our Top 8 Apartment Rental Marketing Trends for 2024.

The traditional approach to marketing in the Canadian real estate sector had, for years, been a derivative of the same formula. And that worked for a while.

What is the trend for companies bringing back employees to the office? Are more companies bringing employees back to the office for good or are hybrid working models the way of the future?